Google AdWords & Other Paid For Marketing
Paid for Advertising like Google AdWords and BingAds have shown tremendous results in bringing in valuable traffic and high quality leads for travel businesses especially in the Hotel and Safari sectors.
Paid for Adverts done right push your business right to the top of the search results, highlighting your tourism business in the most valuable real estate within the search engine listings. What is even better is that you only need to pay when your ad is clicked and brings potential client traffic to your website.
Because AdWords and Bing Ads have been shown to deliver such fantastic results OTAs and large travel agents have devoted massive budgets to being visible as much as possible for their relevant keyword searches.
But if optimized and managed right all budget ranges can compete effectively in the market.
- Immediately get to the top of page 1
- Only pay when your advert is clicked
- Capture valuable data about your advertising methods and success rates
- Can require large budgets to compete
- When budget runs out adverts disappear